OVERVIEW
As a creative director and designer committed to socially conscious work, I have led a range of pro-bono and community-centered projects for non-profits and institutions across advocacy, cultural, and educational sectors.
Role: Creative Lead & Community Organizer
Tools: Figma, Adobe CC
Skills: Creative Direction, Design Systems, Visual Storytelling, Stakeholder Collaboration, Product Thinking, Scalable Asset Creation, Event Design
CHALLENGE
Each organization had unique needs—from establishing visual identities and campaign materials to designing user-friendly communications and organizing public-facing events that engaged diverse communities. My unifying challenge was to deliver high-quality, human-centered design with limited resources while preserving authenticity and clarity in message.
APPROACH
Through pro bono partnerships, I led end-to-end design initiatives for nonprofits, educational institutions, and advocacy groups. I translated complex needs into cohesive visual systems, branded experiences, event strategies, and scalable, design-forward solutions.
UPPER DUBLIN CHINESE ASSOCIATION
For their Lunar New Year Celebration, I created cohesive visuals rooted in cultural symbolism and oversaw event branding, from digital invitations to on-site signage and storytelling components.
UNITED STATES FOR ABORTION
I designed emotionally resonant, action-oriented graphics for advocacy campaigns aimed at empowering abortion justice. My work was featured on Ms. magazine, the forefront of feminist journalism for half a century. You can find the article here.
NEW YORK FOR ABORTION
New York City is one of the most culturally and demographically diverse cities in the world. In many cultures, including my own, we call people outside our family “aunties” and “uncles,” underscoring a strong sense of community. Everyone has the right to access abortion freely and peacefully, without protests or interference, ensuring that socioeconomic factors are never a barrier to essential care.
HIGHER EDUCATION INITIATIVES
I led design direction and event planning for faculty initiatives and student events, including the cross-disciplinary La Salle End-of-Year Showcase, panel presentations exploring the psychological impact of product experiences at PAX Boston, and a travel study course to Tokyo. I led visual branding efforts and developed presentation templates to unify work across multiple disciplines.
IMPACT
These efforts resulted in meaningful, measurable engagement: event attendance surged, visual consistency strengthened organizational recognition, and design deliverables were adopted for ongoing use. I helped local organizations boost visibility and participation through clear, intentional design. The Showcase grew into an annual cross-departmental tradition, praised by students and parents for its professional presentation and vibrant sense of community. These projects demonstrated how thoughtful design and hands-on coordination can amplify underrepresented voices and foster a deeper sense of belonging.